Paid Advertising 101 in South Africa
Paid Adverting I’m sure you have heard the saying “if you build it then they will come” but that is...
7 Local SEO tips for Cape Town Based Small/Medium Sized Businesses
Getting traffic from Google organic search can be the best thing for a local small business, it’s like having the...
3 Step Digital Marketing Process for Small To Meduim Size Businesses
Most of us have heard about the sales funnel or the buyer’s journey. Many marketers have different stages, some have...
Finding and Selecting Profitable Keywords
Perhaps the most important element in all of Google AdWords is your keywords. A mediocre ad with a killer keyword...
3 Mistakes small businesses make on their websites that are costing them money and losing them clients
Most business owners know the importance of having a website in today’s business environment but just having a website or...
Google Ads for Small Businesses with Small Budgets
Start with Profits, Then with Volume One of the most sure-fire ways to make sure you’re profitable is to start...
7 Things You Don’t Want to Hear About Your Website
Remember a decade ago, when websites were still new and web designers just HAD to add “cool” background music or...
What is retargeting?
Retargeting is the process of advertising to people that have already visited your website or who have taken certain actions...
What is HTTPS and SSL and why is it important?
HTTPS stands for Hypertext Transfer Protocol Secure it is the standard for safe communication via a web browser. Transferring data...
Online Sales Funnel
The benefit of online marketing is the ability to automate and track your marketing and sales process. A sale or...