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Most business owners know the importance of having a website in today’s business environment but just having a website or having a bad website that is not set up correctly can do more harm than good. In this article we will cover 3 simple things that can dramatically improve your results online.
If your website does not have an SSL certificate it will display a “Not secure” sign at the top left hand corner. See below image:
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So let’s make the “All Knowing Google” happy 🙂
The advantage of digital is that everything can be tracked, with Analytics you can see:
Analytics allows you to make informed decisions about your business
Facebook allows you to add a piece of code to your website and this enables them to track activity on your website. This will allow you to get valuable information about your potential clients. Most importantly, you will be able to retarget people that have already visited your website..
This is effective because you know these people are interested in your products or services and are more likely to convert into a client or customer. Learn more about retargeting here: https://www.qmarketing.co.za/what-is-retargeting/
These 3 simple actions are free or low cost to implement (you might have to pay for a SSL certificate but there are free options) but they can have massive results for your business.