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HTTPS stands for Hypertext Transfer Protocol Secure it is the standard for safe communication via a web browser. Transferring data with HTTP is not as secure and is open for anyone to see, while HTTPS uses a security layer called SSL (Secure Sockets Layer) which adds encryption, which means only your computer and web server you contacting can decipher the data.
There are 3 types of SSL Certificates:
The benefits of using an SSL certificate are:
The reason it is important to get an SSL certificate on your website is that in October of 2017 Google started showing a NOT SECURE warning on all sites that do not have an SSL certificate. What this means for business owners is that when a potential client comes to your website they will not feel like they can trust your business to either make a purchase or give their contact information. (The Not Secure message appears when someone tries to enter information on your website).
The most important thing in business is to build trust with your target market and your website is the number one way you do that online. If your site is not secure I recommend contacting your web developer or email me at firstname.lastname@example.org if you need assistance.