There are only 3 ways to market your business online. All 3 of these methods work together and overlap in certain ways. That is why it is important to focus on all 3 and work on them everyday in your business.

1. Organic or Content Marketing

This method is non paid and entails optimization of your website for the search engines algorithms which is called on-site optimization. Once this is done you must now start creating content that your target audience is searching for online. The content has to be helpful to your audience. Here are types of content that you could create:

• Blog articles
• Social media posts
• Youtube videos
• Podcasts
• Monthly Newsletter

It is best to only select one or two of these content types because creating content is time consuming but if done correctly it will generate a lot of leads and sales in the long run.

2. Paid Advertising

This method is where you pay various platforms to advertise your product or service. Paid ads can be used to run brand awareness campaigns, direct response campaigns and remarketing campaigns. 

Here are a few of the most common types of ads

• Google Ads
• Bing Ads
• Youtube Ads
• Facebook Ads
• Linkedin Ads

Advertising allows you to get your message in front of your target audience and puts you in control by letting you turn it on and off as needed. It also allows you to gather data quickly which allows you to make better decisions.

3. Brand marketing

The previous two methods also involve a degree of brand building. Brand marketing is being deliberate about getting your brand in front of your target audience. 

Here are a few online and offline ways to do that:

1. Public speaking at industry events (in-person or virtual)
2. Being interviewed on popular podcast
3. Getting featured in industry magazines or websites
4. Sponsoring sporting or charity events
5. Strategic partnerships

Some of these methods may not bring in sales immediately but over time you will start to see traffic, leads and sales.