When starting to work with Fancy Parties they were a new business, with great products and supply chain as well as a good looking website. The problem was that there was no historical data to work with and very little if any traffic coming to the website.

Another challenge was, being a start-up the budget was small and we did not have much room to play with.

To combat these problems we went about getting results for Fancy parties in the following way:

We started with Google Ads (Search and Shopping Campaigns) to drive targeted traffic 

In-depth keyword research

Because of the lack of historical data and the small budget we focused on high intent-bottom of the funnel keywords. This minimizes wasted spend and increases the likelihood of sales.

Effective Text Ads

Fancy parties sells premium party decorations to the upper end of the market. The market has a lot of competitors selling to the lower end of the market. Therefore to differentiate we had to make sure our copy appealed to Fancy Parties targeted audience.

Google Shopping Feed Optimization

Creating a product feed in Google Merchant Center, making sure all products are approved and optimized to appear for the most relevant search terms in Google Shopping.

Smart Shopping Campaign

Once enough conversion data was collected we launched a Smart Shopping campaign which uses Google's machine learning technology to get the best results.

Weekly Optimization

Once campaigns are up and running we monitor them on a daily basis. Being sure not to make too many changes, we optimize the campaigns weekly by increasing and decreasing bids as well as adding negative keywords.

Facebook Campaigns

We use Catalog Sales campaigns( Dynamic Ads) for retargeting campaigns website visitors and use traffic and conversion campaigns for promotions like Christmas and Easter decorations.

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