Digital marketing is a complicated process but there are many tools that make the job a bit easier. This article will list some of the best tools and software you can use to market and grow your business online.  I have put an asterisk* next to the tools with free/unpaid options.

Email marketing

Email marketing is still one of the best ways to get results online. Building an email list is a real asset for your business and a great way to commincate to your target audience. With platforms like Facebook or Google always changing it is best to own a subscriber and customer list which puts you in control. Here are a few tools that make this easy.

• Getresponse 
• Mailchimp*
• Mailerlite

Landing pages

Build landing pages quickly and easily will give you an advantage over your competitors. Testing different offers, copy and creatives is important if you want to get the best results from your campaigns online.

• Thrive Architect
• Lead Pages
• Clickfunnels

Social Media

To market on Social media your business has to be consistent on whatever platforms you choose. This means creating unique and engaging posts on a regular basis.

• Canva*
• Stencil

Accessories

• Zapier* – This tools helps you automate repetitive tasks and link different apps, for example your email responded to Facebook. etc
• UpViral – This app helps you create viral competitions that builds your email list fast.

Video recording

• Loom*

Appointment booking

• Calendly*

Website Analytics

The advantage of digital marketing over traditional marketing is the ability to track what is working and what is not. Things like where your website traffic is coming from, what are your best channels, and what people are doing when they are on your website is important data to know and understand.

• Google Analytics*
• Hotjar* – Screen recording

I hope this list is helpful and you can use these resources to grow your business.